Ebook , by C. Todd Lombardo Bruce McCarthy
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, by C. Todd Lombardo Bruce McCarthy
Ebook , by C. Todd Lombardo Bruce McCarthy
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Product details
File Size: 9334 KB
Print Length: 267 pages
Page Numbers Source ISBN: 149197172X
Simultaneous Device Usage: Unlimited
Publisher: O'Reilly Media; 1 edition (October 25, 2017)
Publication Date: October 26, 2017
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B076VX53K1
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Amazon Best Sellers Rank:
#41,115 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I purchased this book to find some good roadmap templates and examples. As I browsed through, few such examples existed. Bummer.Nonetheless, the book is a wonderful deep dive. On one level, it’s about product strategy. On a second level, it’s about how to effectively get your roadmap through an organization.I’m a grizzled 30 year product development exec. & I learned a lot from this book.
Developing roadmaps for products and services has become a prioritization and political nightmare for most organizations. This book provides a simple, yet appropriately sophisticated, approach to cutting through that mess. The authors recommend tackling roadmaps with a more flexible and realistic process. By decoupling the roadmap from feature lists and product release cycles they have provided product leaders (and teams) with a tool that delivers value to the entire product org. My feeling is that this book could become the go-to manual for product planning in the months and years ahead.
The product roadmap is one of product management’s most commonly requested document and the most misunderstood. Executives reference the roadmap to monitor their pet projects. Sales people use the roadmap with customers to show features to be delivered in the future (“and if you buy today, I can guarantee these features next week!â€) Marketing teams use the roadmap to align product releases with industry events. Sadly, most teams—both internal and external—see the roadmap as a commitment, not as a strategic plan.Product Roadmaps Relaunched explains what a roadmap is (and isn’t) and explores how to deal with unrealistic expectations. The authors write:“Properly done, a product roadmap can steer your entire organization toward delivering on the company strategy. A good roadmap, though, is not so much a project plan as a strategic communications tool, a statement of intent and direction.â€Product Roadmaps Relaunched reveals best practices for managing product strategy using roadmaps with lots of examples, including how roadmaps change through the life cycle and how to incorporate feedback from customers, stakeholders, and your target markets. Of particular interest is the chapter on prioritization which includes what doesn’t work (voting, opinions, and popularity) and what does (Kano, ROI scorecard, and more).For product professionals, roadmaps are the artifact of choice for defining and sharing product strategy. Product Roadmaps Relaunched shows how they are developed and used to align your teams.
Very comprehensive cover of the topic, from the why, what, to the how of a product roadmap. After reading this book, I have a renewed interest in building a roadmap for my teams.
This was an excellent book and working model on how to create modern day roadmaps. I enjoyed the background, examples and expertise offered by the authors. The framework and illustrations were excellent. I also found the flow of the book very useful in being able to work through a roadmapping exercise while going through the book. I highly recommend this book for readers interested in understanding the value of product roadmaps, and those tasked with creating them.
In the process of reading, love it. This is my first book on roadmaps, great choice to start.
I liked the differentiation between road maps and release calendars...we often confuse features and outputs with successful customer outcomes....not a good practice in a services oriented world.
Good Eead
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