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Face Value: The Irresistible Influence of First Impressions, by Alexander Todorov
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Review
"Honorable Mention for the 2018 PROSE Award in Psychology, Association of American Publishers""A mesmerising book."---Carol Midgley, The Times"Hugely entertaining."---Kate Douglas, New Scientist"Face Value raises a compelling and unresolved issue: First impressions are reasonably consistent, meaning that people largely agree on which faces they judge trustworthy or threatening or dominant. Yet these judgements may be far from accurate, leading to great social injustice in myriad daily interactions. . . . Todorov's book excels in explaining how he and other researchers have figured out many of the subtle cues that the mind uses in constructing [these impressions]."---Nicholas Wade, Wall Street Journal"An impressive, well-written, and well-illustrated book. . . . Stimulating and enjoyable."---John Antonakis, Science"First impressions and snap judgements are not trivial: they can overturn elections and make or break careers. Drawing on cognitive and computer science, this weighty, well-illustrated study by psychologist Alexander Todorov journeys under the skin to reveal how 'face-reading'--as in the old pseudoscience of physiognomy--has given way to a scientific understanding of perceptual bias vis-Ã -vis the visage. Todorov unpeels the responses of newborns to 'faceness', the hunt for face-selective neurons, the chameleonic self-portraiture of artist Cindy Sherman and more."---Barbara Kiser, Nature"Face Value sets out a persuasive and fascinating argument."---Oliver Moody, The Times"Fascinating reading."---Diana Gitig, Ars Technica"It's not the kind of book you'd expect to want to read more--just as in an adventure novel--but that's exactly what Face Value does: it gives you a lot of information in a way that always leaves you wanting for more. . . . A delightful book."---Mihai Andrei, ZME Science"Compelling narrative voice and clear prose."---Hope Reese, Undark
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From the Back Cover
"Faces are what newborns naturally seek. They are the objects of our love, trust, fear, longing, and memory. They inspire poetry and the visual arts. We rely on faces to reveal mood and character, allowing them to influence hiring decisions, criminal convictions, and elections. In this magisterial work, Todorov takes us on a tour of the face, its role in human affairs, and its power to influence and mislead. You'll always look at faces, but never the same way again."--Eldar Shafir, coauthor of Scarcity: The New Science of Having Less and How It Defines Our Lives"Todorov's work is fun and somewhat shocking on the surface, but the deeper implication--that much of our decision-making and behavior is unconscious and unknown to us--goes well beyond his findings about the biases we bring to evaluating the faces of other people. Face Value shows that as much as we think of ourselves as rational creatures in control of what we do we are just as often influenced by eyebrows and chins. Terrifying and enjoyable."--David Byrne, founder of Talking Heads and author of How Music Works"Face Value is an excellent book, with many surprising insights and many compelling illustrations that offer a complex aesthetic experience."--Daniel Kahneman, winner of the Nobel Prize in Economics and author of Thinking, Fast and Slow"From one of the world's great experts on the human face, this is a book that illuminates the eternal belief that the face holds the secrets to a personÂ’s character. Todorov is a brilliant teacher of the history of this great myth, as he patiently unveils for us the rich and fascinating science of the psychology of face perception. I am humbler for having read this book, with a truer understanding of the mind of my species."--Mahzarin R. Banaji, coauthor of Blindspot: The Hidden Biases of Good People"Face Value is an impressive, engaging, and enjoyable survey of the fascinating scientific research on our perception of faces, from a key contributor to the work. It should appeal to scientists as well as general readers."--Pawan Sinha, Massachusetts Institute of Technology"Alexander Todorov is one of the top researchers in the world on the social cognition of faces. In Face Value, he brings together a huge body of research on the subject, puts it into historical perspective, and tells many fascinating anecdotes."--Lisa DeBruine, University of Glasgow
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Product details
Hardcover: 336 pages
Publisher: Princeton University Press (June 6, 2017)
Language: English
ISBN-10: 0691167494
ISBN-13: 978-0691167497
Product Dimensions:
7.2 x 1.1 x 9 inches
Shipping Weight: 2 pounds (View shipping rates and policies)
Average Customer Review:
4.0 out of 5 stars
9 customer reviews
Amazon Best Sellers Rank:
#558,416 in Books (See Top 100 in Books)
Everybody talks about first impressions, but Face Value backs up the advice with real science. I’ve been following Alexander Todorov’s research for years, and nobody has done more to advance our understanding of how people make snap judgments about other people. Like it or not, people form first impressions in a tiny fraction of a second based on superficial factors like appearance and expression. These first impressions may not be accurate, but they can be long-lasting.Todorov provides many illustrations showing the various facial characteristics that create good and bad first impressions. From a very practical standpoint, this information can help you select photos to represent you on social media or in other contexts. Small differences can make you seem more trustworthy, more likable, and more intelligent.The good news is that although some of your facial features are determined by your genes, you can control many others – your expression, your hair style, etc. We all have plenty of control over that all-important first impression.Years ago, first impressions were all about in-person factors - your body language, your clothes, and your handshake, for example. Today, your first impression will almost certainly be electronic. If you want to be sure your photos represent the real you, or even a better you, read Face Value.
I'm losing sleep -- and loving it.Last night I was exhausted, crawled into bed very late, opened Face Value for the first time and assumed I'd read the first few pages before I nodded off.No such luck.Every page-turn begged for another and another ... and with each page, I woke up a little more. At page 52 I forced myself to put it down ... got three hours of sleep, and now I'm reading again. But I thought I'd take a moment to write this review.I absolutely agree with Roger Dooley's review. If you are truly interested in making a great first impression on everyone you meet, this book is for you. It is not some fluff-book about body language filled with hyperbole and made-up silliness, written by a motivational speaker. Professor Todorov is writing about science -- noting actual scientific and neuroscientific studies that underscore his assertions. But he is also writing with wonderful prose and wit. And as Mr. Dooley's review pointed out, Face Value is beautifully illustrated, making his points as clear as Perrier, with is to say, perfectly clear ... with a bit of added sparkle.If you liked Malcolm Gladwell's, Blink, and Daniel Kahneman's, Thinking Fast and Slow, which Professor Todorov references, you'll love what you'll learn in this book. In Blink, Gladwell made it clear how quickly first impressions are formed, and in Thinking Fast and Slow, Kahneman detailed the neuroscience behind how those lighting-fast impressions are formed. Those things are great to know. But Todorov goes further by showing you the specifics about why others judge us in terms of trustworthiness and a host of other character traits -- in fractions of a second. That is information that's truly powerful and can absolutely improve the way other's view and judge you.I'll add to this review when I've finished the book, but I'm a methodical reader -- stopping to take notes -- so don't wait for me; buy this book today.Judson Vaughn
I really enjoyed how Alex "brings you into the lab" with all his pictures and examples. You get to go on a fascinating journey into the world of psychology without having years of training and experience in the field. I thought he might get into race and racism. His work will probably influence how future ethnologist/anthropologist explore issues of racial tension. but the book goes deeper and takes a look on an elemental level into how we develop impressions from the day we are born. It's like looking into the gears of a clock. It is fascinating but also very useful and educational. It will change how I give or take interviews!Yes I recommend this book.Cheers.Sandy
The book presents three theses about perception (psychology). (1) We assign personality features to people on the basis of their faces (2) These impressions are very inaccurate. (3) Our ability to recognize emotions and unfamiliar people by their faces is much lower than we usually think. The book reviews many experiments about the perception of faces, criticizes several psychological researches and written in an enjoyable style.
I'm certain this is a very inclusive work of knowledge, but I found most of it very boring and laborious to get through. I didn't want such a clinical book I guess.
Weak
Wonderful overview of important perceptual processes related to human face.Charles L Mauro CHFPPresident / CEOMauro Usability Science
I did not buy this book, but picked it up in a browse through my local Seattle Public Library. Hooked by a nicely designed cover.Having spent my career as a professional photographer, I thought I knew something about visual clues in faces and body language. Along the way I've had to make choices and offer opinions about which shots best "captured" the character of my subjects. I've thought some of this was magic or deception, but I put up with what made most people happy because, I could read reactions. However, I've known how easy it is to flatter or assassinate by making a choice based on my own personal feelings. This book puts the science into that delusion, and embarrassingly proves the error and essential unfairness of our judgements. I wish I had seen it sooner. It was a good read.
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